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Should Enron have a logo?

Obviously Rand's greatness has not been dimished by the downfall of Enron, and nor should it. I agree wholeheartedly that a logo merely represents the company visually and is not responsibe for whatever greed or malfeasance happens behind the doors. In principle I agree with Felix that one should know ones clients well and act accordingly.

Is Enron a good example of what not to do?

Enron is one such example of what not to do in a very big way. What is Enron? Enron was an energy company founded in 1986 through a merger of Houston National Gas Company and InterNorth Incorporated, with Kenneth Lay at the helm.

Why did Paul Rand create the Enron logo?

The logo is Enron’s property. Paul Rand provided a service and no one but designers care that Paul Rand created it because the creator does not matter in this situation, only the object matters. As for the question of tobacco companies, that depends on personal ethical decisions and who you want to associate with in your practice.

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